The 14th China Horse Fair
China International Professional Horse Sports & Leisure Industries Exhibition
18-20 September, 2020
Equuleus International Riding Club,Beijing,China
Future prospects of the Chinese market Home > English > Future prospects of the Chinese market

The Chinese market will continue to show strong growth and development

Chinas continued economic growth is creating a large and aspirational middle class who have the disposable income and time to invest in new sports and leisure activities. The countrys professional horse sports and leisure industry has directly benefited from this trend given its rich equine heritage, national government support, the sectors increasingly high-profile and sophisticated image and the undoubted health and fitness benefits for all ages.

A new growth trendsuch is the interest in equine sports and leisure activities, new rider training facilities are emerging in city centres across China including the establishment of pony clubs in shopping malls. By providing convenient access to many millions more people, this is also driving a growth in participation levels and demand for equine products and services.

It is generally accepted that the more than current 1 million riding club members are just the tip of the iceberg and strong future growth is virtually assured.

The impressive increase in club membership numbers and the launch of new riding, training and breeding facilities across China, we are witnessing a surge in sales for a full range of high-end products including top quality horses, facility and riding equipment, clothing, accessories, and equine health care products and services. It is an ideal time for new international suppliers to enter the Chinese market and for existing suppliers to boost their market presence and sales.

With its rapidly increasing purchasing power and huge future potential, China should be a priority market for all suppliers and manufacturers of professional equine products and services.

In 2019, the equestrian population in China is put at 1,195,100, an increase of 9.8% compared to 2018.

The number of equestrian clubs in China increased by 19.87% compared to 2018 and is projected to reach 2,160 by the end of 2019and this number is still growing strongly. The regional distribution of equestrian clubs is also becoming more even with development distributed across Beijing, Jiangsu, Shandong, Zhejiang, Hebei, Guangdong and Shanghai. Among them, Beijing, Jiangsu and Shandong accounted for 9.79%, 9.26% and 8.62% respectively. [The CHF team are in contact with them all!

90.32% of equestrian club members are under the age of 18 and female members are becoming the main consumers, a very healthy trend when projecting future growth.

The number of horses registered with equestrian clubs in China has now increased to 77,557 of which the number imported was 35,415, 45% of the total number. The number of these club horses owned by individuals was 23,655 of which 19,209 were imported from overseas, 81% of the horses for private owners.

Many of the imported horses came from the Netherlands, Germany, Belgium, France, UK, the United States, Australia, New Zealand and Japan.

Most of Chinas horse and equestrian industry professionals are confident about the development of the industry in the future with 37.38% of the interviewees projecting the industry will develop even faster in 2020. 

Data provided by the BTEA annual report into the state of the industry

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