The 11th China Horse Fair
China International Professional Horse Sports & Leisure Industries Exhibition
12-14 October, 2017
New China International Exhibition Center, Beijing (Shunyi District)
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Future prospects of the Chinese market Home > English > Future prospects of the Chinese market

China market set for strong growth

As economic growth continues across China, more and more people find they have the disposable income to invest in new sports and leisure activities. China¡¯s professional horse sports and leisure industry has benefited from this rise in demand and its potential for future growth is huge. 

The popularization of activities such as equestrian sports in China, is driving rapid increases in demand for a full range of high-end products including top quality horses, facility equipment, clothing and equine health products and services. It is an ideal time for new international suppliers to enter the Chinese market and for existing suppliers to grow their presence and sales.

With its ever growing purchasing power and massive market potential, China is a priority market for all exporters.

Fast-growing equine industry in China provides ample opportunities for horses, products and services suppliers

- By the end of 2016, the number of Chinese equestrian clubs has increased to 907 clubs. From 2015 to 2016 there were 100 new equestrian clubs opened across China.
- The average annual growth rate of equestrian club memberships in China is up 33%, reaching 270,000 members by the end of 2016.
- More than 8000 horses were purchased by Chinese equestrian clubs in 2016 and this figures is expected to grow by 10% in 2017.
- 43% of horses owned by Chinese equestrian clubs are imported from overseas. 
- Expenditure on importing horses from overseas reached over US$ 70 million in 2015.

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