England, the country of equestrianism, is the "birthplace" of the HL brand, HL means "Horse Leader" in British culture. Horses were only used for productive labor and hunting in early days, but after Chinese stirrups were appled to the West in the 5th century A.D., the value was increased dramatically, and became a symbol of the royal aristocracy. Many riders at the Royal Nobility competitions hoped to be the final winner in each event in order to receive the "Horse Leader" award. Even today, the HL remains a symbol of aristocratic status.

Our first brand ambassador, Carola, an Italian aristocrat and international champion rider, joins us in spreading the spirit of "Horse Leader" in a new era (2017-2020).

We also look forward to the day, HL will become a brand of honor for all riders around the world!