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China Horse Fair 2024,the only dedicated professional trade show in China for the booming equestrian, horse sports and leisure industry, will be held in Shanghai New International Expo Centre (SNIEC) from February 29th - 2nd March 2024. (2023-12-26)[More>>] |
In a clear sign that China's equestrian sector continues to grow and develop, the organiser of China Horse Fair 2024 is reporting a high level of stand enquiries from new suppliers looking to exhibit for the first time. (2023-12-13)[More>>] |
Professionals from across China's growing equestrian sector have welcomed the announcement that China Horse Fair will return from February 29th - 2nd March 2024 in the new location of Shanghai. As the country's longest running trade event for all things related to horse sports and leisure activities, it is anticipated to once again provide a 'comprehensive shop window' where buyers will be able to view, compare and procure the latest products and services. (2023-11-29)[More>>] |
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Future prospects in the Chinese market
Despite the major upheavals caused by the Covid pandemic, the Chinese equestrian market has demonstrated remarkable resilience and is once again poised for a period of exciting growth and development as the sector attracts new investment across all levels making it more accessible to a much wider audience.
China’s strong economic performance over recent decades has created a large and aspirational middle class who have the disposable income and time to invest in new sports and leisure activities. The country’s professional horse sports and leisure industry is directly benefiting from this trend given the country’s longstanding equine heritage, active national and regional government support, the sector’s increasingly high-profile and sophisticated image and its undoubted physical and mental health benefits for all participants.
Such is the interest in equine sports and leisure activities, new rider training facilities are emerging in cities across China including high growth locations such as Shanghai. By providing convenient access to millions more people, this is also driving a growth in participation levels and demand for equine products and services.
It is generally accepted that the more than 1 million riding club members (pre-pandemic) are just the tip of the iceberg and strong future growth is virtually assured.
Over recent years, the impressive increase in club membership and the launch of new riding, training and breeding facilities across China, we are seeing a surge in sales for a full range of high-end products including quality horses, facility and riding equipment, clothing, accessories, and equine nutrition and health care products and services. It is an ideal time for new international suppliers to enter the Chinese market and for existing suppliers to boost their market presence and sales.
With its substantial purchasing power and huge future potential, China should be a priority market for all suppliers and manufacturers of professional equine products and services.
● In 2019, the equestrian population in China was put at 1,195,100, an increase of 9.8% compared to 2018.
● The number of equestrian clubs in China increased by nearly 20% compared to 2018 and was projected to reach 2,160 by the end of 2019…and projected to grow strongly in the future. The distribution of equestrian clubs is also becoming more widespread throughout the country with developments in Shanghai, Beijing, Jiangsu, Shandong, Zhejiang, Hebei, Hubei and Guangdong. The CHF team constantly monitor the market and are in contact with all the major riding facilities across China i.e. your future customers!
● 90% of equestrian club members are under the age of 18 and female members are becoming the main consumers, a very healthy trend when projecting future growth.
● In 2019, the increase in the number of horses registered with equestrian clubs in China was 77,557 of which the number imported was 35,415, 26% higher than in 2018. The number of these club horses owned by individuals was 23,655, of which 19,209 were imported from overseas.
● Many of the imported horses came from the Netherlands, Germany, Belgium, France, UK, the United States, Australia, New Zealand and Japan.
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| Welcome to the most important trade event for China's professional horse sports and leisure industries! |
Since its launch in 2007 the China Horse Fair (CHF) has grown and developed alongside the country’s professional horse sports and leisure industry which it so successfully serves. As the country’s No.1 equine trade show, CHF consistently attracts the country’s top buyers and specifiers as they look to invest in the latest goods and services to meet their future needs.
CHF 2024 will be the 14th edition and will once again be China’s largest, most established and most international gathering for trade professionals and enthusiasts involved in all forms of equine sports and leisure activities.
The previous edition of CHF hosted some 150 suppliers from around the world including suppliers from Australia, Belgium, UK, France, Germany, Holland, Ireland, Italy, United States, South America, Scandinavia, Singapore and China.
New to market companies exhibit to sell their latest products and services alongside many established and successful brands who make sure they exhibit every year so as to meet new and existing customers and boost sales. In just three days companies can promote their products to the top professional buyers and specifiers across the length and breadth of China, ensuring CHF is a uniquely cost-effective direct sales and marketing platform.
With 2,552 buyers, specifiers and influencers attending the 2019 event, CHF again strengthened its position as China’s No.1 professional equine gathering.
Since its launch in 2007 the China Horse Fair (CHF) has grown and developed alongside the country’s professional horse sports and leisure industry which it so successfully serves. As the country’s No.1 equine trade show, CHF consistently attracts the country’s top buyers and specifiers as they look to invest in the latest goods and services to meet their future needs.
CHF 2024 will be the 14th edition and will once again be China’s largest, most established and most international gathering for trade professionals and enthusiasts involved in all forms of equine sports and leisure activities.
The previous edition of CHF hosted some 150 suppliers from around the world including suppliers from Australia, Belgium, UK, France, Germany, Holland, Ireland, Italy, United States, South America, Scandinavia, Singapore and China.
New to market companies exhibit to sell their latest products and services alongside many established and successful brands who make sure they exhibit every year so as to meet new and existing customers and boost sales. In just three days companies can promote their products to the top professional buyers and specifiers across the length and breadth of China, ensuring CHF is a uniquely cost-effective direct sales and marketing platform.
With 2,552 buyers, specifiers and influencers attending the 2019 event, CHF again strengthened its position as China’s No.1 professional equine gathering.
Nationwide coverage – here are just some of the Cities/Provinces visitors came from:
Shanghai, Beijing, Tianjin, Wuhan, Chengdu, etc.& Province Shandong, Hebei, Inner Mongolia, Zhejiang, Jiangsu, Guangdong etc.
Top buyers attending – representatives from the country’s major riding facilities came to view and compare the latest products and services including: Beijing Equuleus International Riding Club, Beijing Tang Ren Polo Club, Beijing San Fu Stud Farm, Beijing Ou Zhu Bo Le Arabian Horse Stud Farm, Beijing Guo Fa Equestrian Club, Inner Mongolia Tian Bian Stud Farm, Shenyang Pony Club, Tangshan Wan Jun Equestrian Club, Hebei He Shun Stud Farm, Xinjiang Jun Bao Equestrian Club, Chengdu Da Gen Si Equestrian Club, Suzhou Shi Qi Jia Riding Club, Wuhan Han Ma Hui Riding School, and Japan Grand Pony Club, etc.
CHF 2024 will take place in Shanghai, one of China’s main equestrian hubs and a high growth hot spot offering suppliers access to a new audience of buyers, specifiers and enthusiasts who have not previously attended the event in Beijing.
NEW FOR 2024 – the organizer of CHF 2024 has announced a fantastic ‘2 for 1’ deal to all exhibitors. By booking your stand at CHF 2024, your company will be automatically listed on the China Horse Fair Online portal at no extra cost! With listed companies attracting thousands of hits, this means you can enjoy great results before, during and after the show.
Don’t delay! Want to find out how your business can profit from exhibiting at CHF 2024? Contact one of our friendly and helpful team today to discuss how we can make your participation a success.
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| Exhibitor Testimonials |
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| Kiji Consulting participated in 2019 to share expertise through conferences and demonstrations. Attracting a wide range of participants, this was and is one of the most important gatherings for the equine field in China. We at Kiji Consulting and all the French professionals working in Chinese clubs are very satisfied with this event. | Kiji Consulting
France |
| There was positive feedback from our companies and I am now working on communicating that Enterprise Ireland plans to host an Irish Pavilion again in 2020. Confirming the opportunities for Irish equine companies by participating, we hope to get a bigger Irish Pavilion at China Horse Fair 2020. | Simon Yu Hao from Enterprise
Ireland |
| A lot of riding clubs from Beijing as well as the ones from other cities attended with many visiting our stand and some of them placing orders for our products during CHF 2019. We look forward to meeting more stud farms and riding clubs at the CHF in the future. | Tian Jin HaoNiu Bio-Tch Co., Ltd
China |
| The CHF 2019 organised a lot of activities attracting many professionals to come, which resulted in a great success for us. The competition, activities targeting young riders and the veterinarians display sessions were all well organised. | Baslong Saddlery
China |
| CHF is a great event. We built connections with many decision makers in the horse industry through face-to-face conversations with them at the CHF 2018. We like the “Exhibition + Forum + Outdoor Practical Class” organised at this year’s show. | Shijiazhuang Ma Yuexin Trading Co., Ltd.
China |
| CHF is the best trade platform for the horse industry in China. By attending CHF 2018, we met distributers and equestrian clubs all over China, including Beijing and Northeast China which are the country’s hot spot equestrian centers. We displayed many products, including horse nourishment and stable bricks at the CHF 2018. We believe that Chinese horse industry has a bright future. | Shandong Qingfeng Animal Husbandry Technology Co., ltd
China |
| We have exhibited at the CHF since the first session. In the passed 12 years, we have seen the continuous development of the Chinese equestrian industry. The forum and activities under the theme of young riders are the main focus of CHF 2018, which we feel are interesting and the right features to be included. We believe that the young rider market in China will keep developing in the future. | Tanke Equine Sports Co.,Ltd.
China |
| All of our harnesses are hand-made and many visitors may have never seen such a traditional hand-made harness- Horqin traditional harnesses. We hope that more people will know and understand the Chinese traditional skills through CHF. | Inner Mongolia Huading Horse Industry Co., Ltd.
China |
| This is my sixth time to attend CHF in China. In the past six years, I have made many Chinese friends and partners at the exhibition. I believe that the horse industry will keep developing in China in the future.
| Jadem Arabians
Belgium |
| CHF is the main annual event in China’s horse industry calendar. We participate and benefit from it every year. | Beijing VSVN International Equestrian Equipments Manufacturing Co. LTD
China |
| Kiji Consulting participated in 2019 to share expertise through conferences and demonstrations. Attracting a wide range of participants, this was and is one of the most important gatherings for the equine field in China. We at Kiji Consulting and all the French professionals working in Chinese clubs are very satisfied with this event. | Kiji Consulting
France |
| There was positive feedback from our companies and I am now working on communicating that Enterprise Ireland plans to host an Irish Pavilion again in 2020. Confirming the opportunities for Irish equine companies by participating, we hope to get a bigger Irish Pavilion at China Horse Fair 2020. | Simon Yu Hao from Enterprise
Ireland |
| A lot of riding clubs from Beijing as well as the ones from other cities attended with many visiting our stand and some of them placing orders for our products during CHF 2019. We look forward to meeting more stud farms and riding clubs at the CHF in the future. | Tian Jin HaoNiu Bio-Tch Co., Ltd
China |
| The CHF 2019 organised a lot of activities attracting many professionals to come, which resulted in a great success for us. The competition, activities targeting young riders and the veterinarians display sessions were all well organised. | Baslong Saddlery
China |
| CHF is a great event. We built connections with many decision makers in the horse industry through face-to-face conversations with them at the CHF 2018. We like the “Exhibition + Forum + Outdoor Practical Class” organised at this year’s show. | Shijiazhuang Ma Yuexin Trading Co., Ltd.
China |
| CHF is the best trade platform for the horse industry in China. By attending CHF 2018, we met distributers and equestrian clubs all over China, including Beijing and Northeast China which are the country’s hot spot equestrian centers. We displayed many products, including horse nourishment and stable bricks at the CHF 2018. We believe that Chinese horse industry has a bright future. | Shandong Qingfeng Animal Husbandry Technology Co., ltd
China |
| We have exhibited at the CHF since the first session. In the passed 12 years, we have seen the continuous development of the Chinese equestrian industry. The forum and activities under the theme of young riders are the main focus of CHF 2018, which we feel are interesting and the right features to be included. We believe that the young rider market in China will keep developing in the future. | Tanke Equine Sports Co.,Ltd.
China |
| All of our harnesses are hand-made and many visitors may have never seen such a traditional hand-made harness- Horqin traditional harnesses. We hope that more people will know and understand the Chinese traditional skills through CHF. | Inner Mongolia Huading Horse Industry Co., Ltd.
China |
| This is my sixth time to attend CHF in China. In the past six years, I have made many Chinese friends and partners at the exhibition. I believe that the horse industry will keep developing in China in the future. | Jadem Arabians
Belgium |
| CHF is the main annual event in China’s horse industry calendar. We participate and benefit from it every year. | Beijing VSVN International Equestrian Equipments Manufacturing Co. LTD
China |
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| Visitors Testimonials |
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| The CHF has always been an important gathering of equestrian professionals and enthusiasts from around the world. This year's horse show saw a major change and like prestigious professional horse exhibitions staged globally, for the first time it had the competition and exhibition taking place side by side. With support from the Beijing Turf & Equestrian Association and Equuleus Riding Club, it created a successful International Equestrian Culture Week in Beijing, attracting a lot of industry colleagues and enthusiasts. | Beijing Turf & Equestrian Association
Mr. Chen Che |
| CHF is an important event in China and even in the world! We have participated in the horse show for many years and thank the organizers for their efforts to provide such a good learning, information gathering and trading platform. The CHF 2019 was a great success for us. Through the CHF our vision has widened and we found more partners whilst effectively reducing our purchasing costs. We believe the CHF will get better and better!
| Chunming from Qing Ao Equestrian
Mr. Zhao |
| I have been accompanying veterinarians from the Japan Racing Association to teach in China in recent years and the CHF provides an excellent platform for us. We have witnessed the development of China’s domestic horse industry and the CHF getting better and better. We expect that CHF will continue to provide a platform for communication and improvement for people from home and abroad. We look forward to meeting more colleagues and friends during the exhibition next year! | Japan Association for International Racing and Stud Book
JAIRS Japan |
| CHF has been successfully organised for 12 years. It witnesses and promotes the development of the Chinese horse industry. CHF 2018 has successfully grasped the hot spot of the industry at this time – the young rider market. We hope CHF can keep pace with the times and become better and better in the future!
| Beijing Turf & Equestrian Association
Mr. Chen Che |
| As always, CHF is a festival of learning and communication for the entire equestrian industry. This is the second time for us to visit it. We wish CHF will be more success in the future! | China Institute of Horse Culture & Sports & Tourism
Ms. Dong Xue |
| CHF 2018 displayed new innovations. We noticed that foreign exhibitors brought a lot of new products and technologies, which provided the local equestrian clubs with a good opportunity to see and learn. Additionally, through one-to-one teaching by Ireland coaches, our young riders become more confident after having these classes. | Emperor Equestrian Club
Mr. Zhao |
| The CHF has always been an important gathering of equestrian professionals and enthusiasts from around the world. This year's horse show saw a major change and like prestigious professional horse exhibitions staged globally, for the first time it had the competition and exhibition taking place side by side. With support from the Beijing Turf & Equestrian Association and Equuleus Riding Club, it created a successful International Equestrian Culture Week in Beijing, attracting a lot of industry colleagues and enthusiasts. | Beijing Turf & Equestrian Association
Mr. Chen Che |
| CHF is an important event in China and even in the world! We have participated in the horse show for many years and thank the organizers for their efforts to provide such a good learning, information gathering and trading platform. The CHF 2019 was a great success for us. Through the CHF our vision has widened and we found more partners whilst effectively reducing our purchasing costs. We believe the CHF will get better and better! | Chunming from Qing Ao Equestrian
Mr. Zhao |
| I have been accompanying veterinarians from the Japan Racing Association to teach in China in recent years and the CHF provides an excellent platform for us. We have witnessed the development of China’s domestic horse industry and the CHF getting better and better. We expect that CHF will continue to provide a platform for communication and improvement for people from home and abroad. We look forward to meeting more colleagues and friends during the exhibition next year! | Japan Association for International Racing and Stud Book
JAIRS Japan |
| CHF has been successfully organised for 12 years. It witnesses and promotes the development of the Chinese horse industry. CHF 2018 has successfully grasped the hot spot of the industry at this time – the young rider market. We hope CHF can keep pace with the times and become better and better in the future! | Beijing Turf & Equestrian Association
Mr. Chen Che |
| As always, CHF is a festival of learning and communication for the entire equestrian industry. This is the second time for us to visit it. We wish CHF will be more success in the future! | China Institute of Horse Culture & Sports & Tourism
Ms. Dong Xue |
| CHF 2018 displayed new innovations. We noticed that foreign exhibitors brought a lot of new products and technologies, which provided the local equestrian clubs with a good opportunity to see and learn. Additionally, through one-to-one teaching by Ireland coaches, our young riders become more confident after having these classes. | Emperor Equestrian Club
Mr. Zhao |
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