With the Organiser reporting that the 13th edition of the China Horse Fair saw an increase of 21.4% in visitor attendance, it confirmed that demand for new products and services remains strong in China’s emerging equine sports and leisure sector.
CHF 2019 attracted international trade buyers and exhibitors
Taking place from 19-21 September at the Equuleus International Riding Club in Beijing, the China Horse Fair 2019 (CHF 2019) welcomed 3,062 professional trade visitors and enthusiasts from across China. Initial analysis confirms that in addition to this nationwide coverage, over 72% of attendees were from multi-discipline horse sports and leisure facilities, breeders, competition riders and horse owners. 52% of the total audience were decision makers and influencers who took full advantage of this annual sourcing opportunity with many suppliers reporting high quality sales leads being taken on their stands.
Trade buyers making enquiries at CHF 2019
There was plenty for these buyers to view and compare as the CHF 2019 hosted some 150 top international and local brands offering the full range of equine equipment and services from countries such as Australia, Belgium, France, Germany, Ireland, Italy, Japan, The Netherlands, Norway, USA, UK and China.
CHF 2019 hosted some 150 top international and local brands
Commenting on the results from this year’s show, Marketing Manager Sonia Ou Yang said, “We are delighted to see such a strong increase in attendance which highlights that the Chinese horse sports and leisure market is still growing and buyers are hungry to invest in the latest products and services.” She went onto say, “As the largest and most established national equine trade event, we are not only attracting these buyers from every region of China, but we can also see a healthy demand for the full range of products and services as the industry matures and develops.”
CHF 2019 attracted international trade buyers and exhibitors
Trade buyers making enquiries at CHF 2019
Make new contacts and renew old friendships at CHF 2019
A representative from Qingao Equestrian summed up the feelings of many visitors, “China Horse Fair (CHF) is a great event in the equestrian industry in China. We have visited CHF many times and it is such a good platform for us to learn, collect information, and trade. We gained a lot from CHF 2019 helping us to widen our vision, expand our partner networks, and to compare products before purchasing.”
As in previous years the free-to-attend CHF Forum proved popular as it delivered practical insights from French and Japanese experts into a variety of topics including equine healthcare i.e. veterinary, farriery, dentistry and aromatherapy. It also focused on young rider training with Kim Jiropas from Kiji Consulting who in conjunction with the French Equestrian Association, highlighted the approach and benefits of the French system.
CHF 2019 Forum
Experts sharing opinions and giving practical advice
on the industry's hot topics at CHF 2019
Farriery Front legs hot shoeing demo at CHF 2019
Osteopathy Full consultation at CHF 2019
Dentistry Short consultation at CHF 2019
Endoscopic diagnosis of respiratory and nasal diseases at CHF 2019
CHF 2019 took place alongside the Equuleus Open Equestrian Competition which saw both domestic and international riders pit their skills against each other over three action packed days. Commenting on this new format Ou Yang said, “Combining CHF 2019 with an FEI approved competition has proved very popular with the industry and we are planning to develop this concept further in the future.”
Combining CHF 2019 with an FEI approved competition
The local trade media were also enthusiastic about this year’s event with JD Horse stating “CHF is the largest, most established and most famous trade platform serving the whole industry chain of professional equestrian sports and leisure riding in China. Every year, there are new breakthroughs. Compared with the previous editions…the all round combination of exhibition, competition and forum creates an international equestrian culture week (Beijing), which is more international, professional and distinctive and also makes the event more interactive.”
Fashion show at CHF 2019
Summing up the practical importance of this year’s event, longstanding equine media specialist horse.org.cn commented “The exhibition is not only a platform for displaying products, but also a platform for communication, exchange and cooperation.”
Make new contacts and renew old friendships at CHF 2019
The dates and location for the China Horse Fair 2020 will be announced shortly.
Note to editors
For further information please contact
Sonia OuYang, CHF 2019, Tarsus Hope Exhibition Company Ltd., Marketing Manager, China Office
Email: sonia@hope-tarsus.com,
Tel. + 86 (0) 21 585 26891
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