New China International Exhibition Center (NCIEC), Beijing, China

12-14 October 2017

With over 80% of available exhibit space already booked, the China Horse Fair 2017 (CHF 2017) is once again set to be the largest and most comprehensive trade event for China’s professional horse sports and leisure industries. Strategically located in Beijing, CHF 2017 has already attracted suppliers from America, Australia, Belgium, France, Germany, Ireland, Italy, Korea, the Netherlands, Russia, UK, and of course China, who are ready to market and sell their products and expertise to China’s emerging market.

Commenting on the high level of exhibitor demand, Jane Carter, International Sales Manager for CHF 2017 said, “Top suppliers know that they can’t afford to ignore the Chinese market as it continues its rapid growth and development. Now on its 11^th edition, the China Horse Fair is recognised as the country’s leading equine trade event and we see this in the high number of repeat exhibitors from one year to the next. In addition many new suppliers are using the show to enter the market given its reputation for delivering high quality big spending Chinese contacts.”

Chinese suppliers are also showing great confidence in the local market with many previous exhibitors, such as Olymmed, Rocky, Teng Saddlery, A-land, Baslong, Ruizi, Apple, Rider Horse, and KDL, already deciding to increase their stand space at CHF 2017 compared to previous years”. 

Identifying the drivers behind this continued market growth, the CHF marketing team undertook extensive market research surveying over 200 Chinese riding clubs to gauge their purchasing plans for the next 18 months and results were as follows:

60% of Chinese riding clubs are planning to purchase horses

74% of Chinese riding clubs purchase horses annually

81% of Chinese riding clubs plan to purchase horse related equipment

52% of Chinese riding clubs plan to upgrade or build new stables

65% of Chinese riding clubs plan to purchase nutrition and veterinary products  

“Increasing numbers of China’s wealthy and middle-class are discovering the pleasures of horse sports and leisure activities. In addition China’s national sports bodies are keen to be competitive on the international equestrian stage, so the demand for quality horses, training facilities, equipment, and services in China keeps increasing.” Said Sonia Ou Yang, CHF 2017 Marketing Manager. She went onto say “It is clear that the popularity of horse riding continues to grow in China. China imported 2,300 horses in 2015, which is a big increase compared to previous years, and clubs are particularly interested in purchasing horses from America, Australia, Belgium, France, Germany, Ireland, Japan, The Netherlands, Sweden and the UK, which means new sales opportunities for international suppliers”.  

This opportunity has not gone un-noticed by the top global equestrian suppliers many of whom will be exhibiting at CHF 2017 including KWPN- Royal Warmblood Studbook of the Netherlands, UNIC (France), Equestrian Globe (Germany), Botanica (Ireland), Horseware (Ireland), World Haflinger Breeding and Sports Federation (Italy) and, Jadem (Belgium), as well as new exhibitors for example Altay stud farm (Russia).

Reflecting the increasing sophistication of the Chinese market, there will be a diverse range of products on offer from the international exhibitors including veterinary and equine healthcare and welfare products, saddleries, transportation services and rider training programmes, as well as horses and breeding services.  

It is an ideal time for international suppliers to enter the Chinese Horse market as the purchasing power of buyers in China’s equestrian industry is already very strong and expected to grow steadily in line with the increased interest in equestrian sports.

“Rather than spending large amounts of time trying to identify who to contact to gain entry to this market, at CHF 2017 we will bring the Chinese Equestrian market to our exhibitors!  Over 3 days our exhibitors will have the potential to meet over 3,000 Chinese Equestrian buyers, all sourcing for horses, equestrian products and services”. Jane Carter, CHF 2017 International Sales Manager confidently said.

Please visit www.chinahorsefair.com.cn for further information. 

For more information please contact

Tel: +44 (0) 20 8846 2902

Fax: +44 (0) 02 8846 2801

E-mail: Jcarter@tarsus.co.uk