In a clear sign that China's equestrian sector continues to grow and develop, the organiser of China Horse Fair 2024 is reporting a high level of stand enquiries from new suppliers looking to exhibit for the first time. Commenting on this trend Sonia Ou Yang, Exhibition Director for the China Horse Fair 2024 said, "As the scale of the market opportunity has become more apparent and the demand for higher standards has grown, so new suppliers are being attracted into the country's equestrian sector." Ou Yang went on to say "We are delighted that these companies are choosing to exhibit at China Horse Fair 2024 to increase awareness amongst their target buyers and so drive future sales."

One such company is XIEBAO Equestrian Insurance who started investing funds and resources in this specialist market in 2021. A spokesperson for XIEBAO stated that they were delighted about the resumption of the China Horse Fair following the disruption caused by the pandemic. "This is our first time participating in such a large-scale exhibition. We hope to meet industry professionals at the exhibition to learn more about the equestrian industry and pay attention to future development trends of the equestrian industry. This will provide us with some reference for future brand development and business planning. Additionally, we hope to promote our brand philosophy through the China Horse Fair." XIEBAO will be exhibiting on stand C13 in Hall N5 of the Shanghai New International Expo Centre (SNIEC). 

Another company also exhibiting for the first time is Caiyi Supply Chain Management (Guangzhou) Limited who will be promoting their logistical services and capabilities on stand B11. Commenting on their reasons for participating a spokesperson for Caiyi said, "Our participation in CHF aims to understand industry trends, collect potential customer information and needs, promote and showcase our company's products and services, and communicate and facilitate cooperation with industry professionals and potential customers."

In addition to those companies providing services to the Chinese equestrian community, there will also be exhibitors showcasing their latest equipment and products for horses, riders and for equestrian facilities including saddles and tack, clothing and safety technology, stabling and training, health and nutrition. Manufacturers and suppliers on display will not only come from China but will represent some of the best quality products from around the world.

China Horse Fair 2024 will take place from February 29th - 2nd March 2024 at the Shanghai New International Expo Centre (SNIEC) and is free to attend for trade professionals and amateurs from across the domestic and international equestrian community. 

International enquiries
Andrew Furness
Email. andrewfurness17@gmail.com